How companies can benefit from art

A symphony orchestra is a prime example of how a group of people with very different ideas, skills and characters create a masterpiece.

Even composers, when inventing their symphonies, have to consider the complexity their scores will create in reality.

In our passion for music, many analogies can be found to change processes in companies and in dealing with difficult transitions. Even Beethoven, the master of execution, showed how to artfully combine individual parts and turn two good pieces into a very good one. Every conductor has to take care of bringing together numerous as well as highly different ideas, concepts and characters. Every conductor, but also every top manager, must master this challenge, knowing his strengths and deficits.

Beethoven, despite massive deafness, created great scores and accomplished masterpieces. Great entrepreneurs must also anticipate their weaknesses and counter them with concepts that are effective at an early stage. Top musicians and top managers take a more similar approach than perhaps initially suspected. On closer inspection, similar patterns can be identified and management strategies derived. However, closer scrutiny also reveals contradictory regularities. While change processes in companies usually take a long time, they can often be heard in music within seconds.


The combination of head and soul is what a conductor needs if he wants to achieve a real performance.

Vladimir Ashkenazy

Together with the musician, doctor and cultural manager Prof. Dr. Stephan Frucht, we show important management elements and give interdisciplinary examples of cooperative management practices and intercultural skills. In his international workshops, our advisory board member gives practical suggestions for a closer look at musical techniques that are also suitable for optimizing one’s own performance via body language, phonetics and rhetoric in everyday business life. Prof. Frucht illustrates this in a very practical way through various leadership styles and conducting techniques and demonstrates these regularly in collaboration with renowned orchestras. In specific coaching sessions, we can also open up completely new perspectives for our clients in this way.

In addition, with Brook Valley we support young artists of the Tonhalle Düsseldorf. It is part of our basic social understanding to support outstanding young talents in music just as much as we support top young talents in companies, because they all shape our future. As Freunde und Förderer der Tonhalle Düsseldorf, we make a contribution within the framework of our regional responsibility.